Flowla is the platform behind your customer-facing processes, combining structured rooms, real-time engagement signals, and automation to help you close faster and onboard smoother.
🎥 Watch Flowla in action - A quick walkthrough of what Flowla unlocks.
Why teams use Flowla
Why teams use Flowla
Most teams rely on memory, manual follow-ups, and Slack pings to keep things moving. It works... until it doesn’t.
Things fall through the cracks. The CRM drifts out of sync. RevOps is left reacting.
Flowla becomes the system that holds it all together in real time.
Here’s what that can look like:
✔️A deal moves to demo → Flowla sends a personalized follow-up
✔️A proposal is unlocked → Flowla notifies the AE and logs it in your CRM
✔️A deal closes → Flowla launches an onboarding hub, with handoff notes, forms, and kickoff materials
All of this happens automatically, using your templates, your rules, and your tech stack.
How Flowla works
How Flowla works
Flowla is made up of two core building blocks:
1. Rooms
A Room is your shared space. It’s a branded hub where customers or teammates find everything they need in terms of content, forms, timelines, meeting links, and next steps.
You can guide sales, onboarding, or internal processes in one link.
2. Workflows
Workflows are your automation engine. They respond to signals like deal stage changes, form submissions, or stakeholder activity. Then they take action: send follow-ups, notify your team, or update your CRM.
What you can build with Flowla
What you can build with Flowla
Flowla adapts to your process, not the other way around.
You can build:
A post-demo Room that sends itself, includes the right case study, and follows up automatically
A single Room for both Sales and CS, with personalized handoffs and content unlocks
A follow-up sequence that nudges your buyer, alerts your AE, and updates your CRM
An onboarding hub that launches when the deal closes, with everything ready for kickoff
You don’t need to chase. You don’t need to remember.
Flowla becomes the infrastructure behind your customer journey.
Ready to explore?
Or skip ahead:
→ Build your first room and automation